If you’re already spending the entire 9-to-5 workday gazing at the clock, you may as well invest in a timepiece worthy of prolonged ogling. Every 30 seconds, the current time slowly materializes on the Etch’s thermoelastic membrane. Seven-segment numerals, reminiscent of a classic LCD clock, sit beneath the slate-colored face. To display the time, the smooth, stretchy skin is pulled into the crevices needed to form the correct digits. The result looks like the numbers are carved into stone, an effect compounded by the concrete-like hue of the membrane. Moments later, the figures disappear—time, of course, is fleeting. So go ahead, stare all you want. Someday soon you may want to evaluate your career choices. But for now, with a timepiece this engaging, those hours won’t seem like a waste.
This article appears in the February issue. Subscribe now.
© 2018 Condé Nast. All rights reserved.
Frank’s source: https://www.wired.com/story/fetish-etch-clock/
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